Buttery texture. Bold opacity. Vivid personality. Some of these colors you’ll recognize with their Artists Grade counterparts, namely: Kings Blue, Sevres Blue and Coral. For our 1980 range, rather than replicating the flagship series color with reduced pigment load, we chose to offer a different shade for these colors. By only reducing the concentration of one of their pigments rather than making a reduction across the board, their formulations impart a paler and gentler interpretation.
Other colors are both entirely new and unique to our 1980 range. Think of the 80s—a decade so loud we still hear its echoes in contemporary art, music, and popular culture. These colors aren’t meant to sit quietly behind museum glass. They’re made to electrify your artwork and gallery walls on opening night. Our fluorescents deliver maximum pigment load. With Hot Pink and Hot Violet you’re actually getting Artist Grade levels of pigment concentration. These hot colors don’t hold back and neither did we.